On-line Marketing

Enable on-line marketing

Indicates if on-line marketing should be enabled. This includes the following functionality:

•Tracking of users on the live site as contacts. If the setting is disabled, existing contacts may still be worked with in the administration interface.

•Logging of on-line marketing activities.

•Newsletter marketing features, i.e. e-mail tracking, A/B testing and bounced mail monitoring.

Optimization

Enable A/B testing

Indicates if A/B testing should be allowed for pages (documents). When an A/B test is defined for a page, new visitors who access it will be randomly assigned to one of the defined page variants and their activity from that point will be logged accordingly. For detailed information, please see the Modules -> Website optimization -> A/B testing chapter in the Developer's Guide.

In order to work correctly, A/B testing additionally requires the Enable web analytics and Track conversions settings to be enabled in Site Manager -> Settings -> On-line marketing -> Web analytics.

Enable multivariate testing

Indicates if multivariate testing (MVT) should be enabled. This allows you to define MVT tests for pages and create different variants of their content. Once the test is running, visitors who access the page on the live site will be shown one of the possible content combinations and their activity on the website from that point will be logged accordingly. To learn more, please refer to the Modules -> Website optimization -> Multivariate testing chapter in the Developer's Guide.

In order to work correctly, multivariate testing additionally requires the Enable web analytics and Track conversions settings to be enabled in Site Manager -> Settings -> On-line marketing -> Web analytics.

Content personalization

Enable content personalization

Indicates if content personalization should be enabled. This allows page designers (and content editors) to create different variants of web parts, entire web part zones or editor widgets that are displayed on the live site according to a dynamically resolved macro condition.

Additional information can be found in Developer's Guide -> Modules -> Content personalization.